Ready to change the balance?
New Enquiry
CSR and strategic communication are not merely linked but interdependent. CSR serves as a fundamental tool for businesses to enjoy long-lasting prosperity and sustainability through the advantages of a compelling CSR initiative or campaign. Profitability and responsibility are not mutually exclusive but synergistic in modern business para
In the last decade, due to the rising importance of social media and overall business exposure, the significance of managing one’s brand and name has increased rapidly. According to Eccles, Newquist, & Schatz (2007), “70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and